Sarah Caldwell Design
Playful, Polished Illustration & Surface Design
Licensing-ready collections, playful prints, and hand-drawn artwork made for grown-ups, little ones, and everyone in between.
Playful enough for kids, polished enough for grown-ups.
Hey there! I’m Sarah.
I’m an illustrator and surface designer creating warm, playful artwork with plenty of personality. My work lives somewhere between polished and whimsical — made for grown-ups, little ones, and everyone in between.
I love building little visual worlds through illustration, patterns, and thoughtful details, whether they end up on a product, in a shop, or as part of a brand.
Along the way, I create practical tools to help other artists and surface designers build stronger work of their own.
Tools and resources for surface designers who want clarity, cohesion, and momentum